हार्वर्ड यूनिवर्सिटी नीमैन रिपोर्ट का समर 2010 इश्यू जारी हो चुका है। यह इश्यू केंद्रित है कि न्यूज में आगे क्या पर...इसमें तमाम तरह के लोगों ने कंट्रीब्यूट किया है। हालांकि यह रिपोर्ट मुख्य तौर पर अमेरिकन पत्रकारिता के परिप्रेक्ष्य में ही है लेकिन इससे हम अपने यहां की पत्रकारिता और उसमें टेक्नोलाजी व इकोनोमिक्स की वजह से चल रहे ट्रांजिशन को समझने और दृष्टि विकसित करने में मदद ले सकते हैं। मैंने अभी इस रिपोर्ट को सरसरी निगाह से देखा है और यहां पर इसका वह आलेख अंग्रेजी मूल में ही दे रहा हूं जो मूल बात को उठा रहा है। मैं जल्द ही इस रिपोर्ट का सार हिंदी में यहां पोस्ट करूंगा - रामू
Feeling the Heat: The Brain Holds Clues for Journalism
‘This rise in emotional intensity poses a real problem for serious journalists … . The sciences of the mind offer a lot of help if we are willing to learn from them.’
, who won a Pulitzer Prize for Editorial Writing, was editor and publisher of the Chicago Tribune and president of Tribune Publishing Company. His book, “What Is Happening to News: The Information Explosion and the Crisis in Journalism,” is published by the University of Chicago Press
Here is the deepest and, to many serious journalists, most disturbing truth about the future of news: The audience will control it. They will get the kind of news they choose to get. Not the kind they say they want, but the kind they actually choose.
To the extent that news needs to produce profits, the demand ultimately will shape the supply. But even if unlimited nonprofit funding for serious journalism were suddenly to appear, demand would still control. That is because, no matter what its business model might be, journalism will fail to deliver to the broad public the civic education our society requires unless it can persuade large numbers of people to pay attention to it. So the choice is not between giving people what they want or what they need. The challenge is to induce people to want what they need.
How to do that with everything in constant motion? New technologies, new services, new competitors seem to arise every day. All this activity can mask a more important trend—the audience itself is changing rapidly. As a consequence, the disciplined, professional presentation of news perfected over the 20th century no longer commands the widespread respect it once did. The influence of undisciplined news voices grows.
Journalists know all about responding to the next new thing. We leap like dalmatians at the sound of the fire bell. But to understand what is happening to the news audience today we need to get beyond the clang of the alarm. We have to get past the immediacy of each hot new idea and begin with something deeper and more durable. We need to understand what the transformation of our information environment has done at the most fundamental level to the way people take in news. (cont...)
To the extent that news needs to produce profits, the demand ultimately will shape the supply. But even if unlimited nonprofit funding for serious journalism were suddenly to appear, demand would still control. That is because, no matter what its business model might be, journalism will fail to deliver to the broad public the civic education our society requires unless it can persuade large numbers of people to pay attention to it. So the choice is not between giving people what they want or what they need. The challenge is to induce people to want what they need.
How to do that with everything in constant motion? New technologies, new services, new competitors seem to arise every day. All this activity can mask a more important trend—the audience itself is changing rapidly. As a consequence, the disciplined, professional presentation of news perfected over the 20th century no longer commands the widespread respect it once did. The influence of undisciplined news voices grows.
Journalists know all about responding to the next new thing. We leap like dalmatians at the sound of the fire bell. But to understand what is happening to the news audience today we need to get beyond the clang of the alarm. We have to get past the immediacy of each hot new idea and begin with something deeper and more durable. We need to understand what the transformation of our information environment has done at the most fundamental level to the way people take in news. (cont...)
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