The latest battle, in possibly "the last great newspaper war", stems from the Wall Street Journal's usage of what appears to be a trademarked New York Times advertising slogan: "Not Just Wall Street. Every Street." In a cease-and-desist letter, an attorney for The NYT sets a deadline of 72 hours for the WSJ to vow never to use the slogan again or"... [The NYT] will have no choice but to pursue all available legal remedies.'
The brouhaha is a product of the antagonism that started when The WSJ launched their 'Greater New York' section in April. According to Komonews, The WSJ's new owner, Rueprt Murdoch, also dramatically lowered advertising rates in New York to undercut the NYT. In a less-than-subtle jab at The NYT (which has won many-times more Pulitzer prizes than any other paper), Murdoch stated in April: "We believe that in its pursuit of journalism prizes and a national reputation, a certain other New York daily has essentially stopped covering the city the way it once did."
In the NYT's C&D letter, attorney Richard Samson writes "[i]t has come to our attention that you deliberately used the identical Slogan in an advertisement for The Wall Street Journal in the May 26th issue of your publication. After an exhausting search of our records, we find no indication that you ever received permission to make use of our unique and proprietary Slogan."
The Dow Jones Company (controlled by Murdoch) has thus far refused to comment publicly on the situation. It is safe to say that war for local dominance in New York City is far from over.
COURTSEY - www.editorsweblog.org
In the NYT's C&D letter, attorney Richard Samson writes "[i]t has come to our attention that you deliberately used the identical Slogan in an advertisement for The Wall Street Journal in the May 26th issue of your publication. After an exhausting search of our records, we find no indication that you ever received permission to make use of our unique and proprietary Slogan."
The Dow Jones Company (controlled by Murdoch) has thus far refused to comment publicly on the situation. It is safe to say that war for local dominance in New York City is far from over.
COURTSEY - www.editorsweblog.org
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