कस्टमर (रीडर) क्या चाहता है

रीडर की बात आजकल लगभग हर मीडिया हाउस में होती है। तमाम तरह की महंगी रिसर्च कराई जा रही हैं। इनकी फाइंडिंग को पत्थर की लकीर मानकर मैनेजमेंट और खासतौर पर ब्रांड मार्केटिंग के लोग एडीटोरियल को हांकते रहते हैं। एडीटर भी इनके दबाव में रहता है और पूरा एडीटोरियल तनाव में। लेकिन यक्ष प्रश्न अपनी जगह पर बना हुआ है कि आखिर रीडर चाहता क्या है?

दरअसल, सारा मामला रीडर की जानकारी (ज्ञान) संबंधी जरूरतों को पूरा करने का है। सारा मामला कंटेंट को रिलेवेंट बनाने का है। गिवटूगेटमार्केटिंग डाट काम के जो ग्रैशिया बिलकुल सटीक तरीके से अपनी बात रखते हैं- कस्टमर आपकी या आपकी कंपनी की कतई चिंता नहीं करता........ और न ही आपके प्रोडक्ट की। उसको तो एक बात की चिंता है कि वह जो चाहता है, उसे हासिल करने में आप उसकी मदद कर सकते हैं या नहीं। कस्टमर नहीं चाहता कि उसके बेचा जाए बल्कि वह तो मदद चाहता है। (भारत में मामला उल्टा है, यहां के अखबार अपने रीडर को ही बेचते दिखते हैं या फिर शिद्दत से दिखना चाहते हैं)
अगर आपको अपने रीडर को समझना है तो सबसे पहले निम्न पर गौर करिए-
• दिल खोलकर अपने रीडर को रिलेवेंट सूचनाएं उपलब्ध कराएं।
• खुद से पूछिए कि आपका अखबार अपने रीडर की किन-किन दिक्कतों या समस्याओं को सुलझाने में मदद करता है।
• अपने रीडर को खुश रखने पर पूरा फोकस होना चाहिए। यहां तक कंटेंट पढ़े जाने से पहले और बाद में भी रीडर को संतुष्टि (खुशी) देने वाला हो। अगर अखबार की भाषा में कहें तो प्रजेंटेशन तुरंत कंटेंट में उतरने पर मजबूर करने वाला हो और कंटेंट रीडर के दिमाग में उठने वाले सवालों का जवाब देने वाला हो।
• रीडर को सहज रखिए और वादे के हिसाब से कंटेंट डिलीवरी करिए।
• अपने रीडर का आदर करें और उसे गंभीरता से लें। यह दोनों बातें कंटेंट और कापी में झलकती हैं (इसका उलटा भी कि अखबार अपने रीडर के प्रति कितना बेपरवाह है)
(आपके विचारों का स्वागत है, इससे नई चीजें निकल कर सामने आ सकेंगी जो रीडर को समझने में मददगार साबित हो सकती हैं)

200 Moments that Transformed Journalism

200 Moments that Transformed Journalism

Get Pumped About the World Cup thru five advs

Fifa world cup is on. Adv persons are also burning midnight oil to make big riding the world cup. I found some ads, you might see over the next 30 days. These are most viewed online vedio ads....  


ONE




TWO





THREE





FOUR





FIVE

NYT bans 'tweet', 'tweeting' and 'tweeted' from its pages in new style guide ruling

With paywalls and the row over Google's use of newspaper property, journalism seems to be waging a never-ending war with the internet. In the latest skirmish, the notebook-and-pen brigade took another swipe at the technophiles with the decision of the New York Times to ban the word "tweet" from its pages.

Phil Corbett, the standards editor and pedant-in-chief at the US paper, has decreed that "tweet" – the universally accepted verb-noun derived from Twitter – is to be barred, for the heinous crimes of colloquialism, neologism and jargon. Corbett's thinking is simple:

Of course, new technology terms sprout and spread faster than ever. And we don't want to seem paleolithic. But we favour established usage and ordinary words over the latest jargon or buzzwords.
One test is to ask yourself whether people outside of a target group regularly employ the terms in question. Many people use Twitter, but many don't; my guess is that few in the latter group routinely refer to 'tweets' or 'tweeting'."

(Paleolithic? That's not a term in regular employment either.) His suggestion is to instead employ "deft, English alternatives", such as "write something on twitter" or "post a twitter update". While neatly suggesting that "tweet" is a word from some unknown language, this suggestion throws up a twillion problems of its own.

For starters, it's just simpler to use one word instead of four. How does "post something on Twitter" sit with the Strunk and White's rules of 1918 on succinct and concise sentence construction? Moreover, if your reader knows what Twitter is, they are almost certainly going to be familiar with tweets.

The New York Times uses Twitter, and with close to 2.5 million followers, it surely appreciates the power of its tweets – sorry – messages posted on Twitter – to their followers. It also uses Tweetdeck to post the majority of their updates. "Tweet"deck, eh?

Imagine the headache that re-tweets are going to cause for the paper's journalists too. Imagine "the post on Twitter regarding Obama's new haircut is estimated to have been posted again by followers more than 10,000 times."

The Guardian style guide ruling on the subject of Twitter is more up to date. "Twitter" and "Twittering" are both upper case, while the low case option is preferred when using "tweets" and "tweeting".

"Someday, 'tweet' may be as common as 'email'," notes Corbett. Or another service may elbow Twitter aside next year, and "tweet" may fade into oblivion".

Well let's hope, for Corbett's sake, that the former doesn't come true. The New York Times readers wouldn't have a clue what their writers were twittering on about.

COURTESY : guardian.co.uk

The Times prepares for 20 more job cuts after 40 take voluntary redundancy

Staff told they will know within 48 hours if their posts are at risk, as paper seeks to cut 10% from editorial budget

News International's Wapping offices

Forty editorial staff have taken voluntary redundancy at The Times, with the remaining staff waiting to hear where a further 20 compulsory redundancies will be made.

Staff at the paper have been told that they will know within 48 hours if their posts are at risk. There will then be a 30-day review process.

About 10 new staff will also be hired to fill posts vacated by some of those taking voluntary redundancy.

The Times editor, James Harding, recently declared that the paper is making "unsustainable" losses. Losses at the Times and the Sunday Times are in the region of £240,000 a day and the two papers are looking to cut around 80 staff between them to reduce editorial budgets by 10%.

The Times confirmed it had completed its voluntary redundancy process and will be making approximately 20 compulsory redundancies.

Harding said in an email to staff: "We have now completed the voluntary redundancy process. People have come forward, but, I am afraid, not enough to meet our target of a 10% reduction in annual editorial spending. As a result, we are going to have to make further cost savings including compulsory redundancies."

Both News International titles last week launched new websites, which are in a free trial period before a subscription paywall is introduced.

Courtesy : guardian.co.uk

भोपाल त्रासदी

Pramod Joshi 

त्रासदी के पच्चीस साल बाद हमारे पास सोचने के लिए क्या है?


कि वॉरेन एंडरसन को देश से बाहर किसने जाने दिया? 


कि क्या उन्हें हम वापस भारत ला सकते हैं?


कि राजीव गांधी को दिसम्बर 1984 में सलाह देने वाले लोग कौन थे? श्रीमती गांधी की हत्या के बाद प्रधानमंत्री बने उन्हें एक महीना और कुछ दिन हुए थे। 


कि क्या हम सच जानना चाहते हैं या इसे या उसे दोषी ठहराना चाहते हैं?


कि हमारी अदालतों में क्या फैसले होते रहे? जस्टिस अहमदी ने कानून की सीमा के बारे में जो बात कही है, क्या हम उससे इत्तफाक रखते हैं? मसलन प्रातिनिधिक दायित्व(विकेरियस लायबिलिटी) क्या है? इस तरह के हादसों से जुड़े कानून बनाने के बारे में क्या हुआ?


कि हमने ऐसे कारखानों की सुरक्षा के बारे में क्या सोचा?


कि भोपाल में वास्तव में हुआ क्या था? 
कि 1982 में भोपाल गैस प्लांट के सेफ्टी ऑडिट में जिन 30 बड़ी खामियों को पकड़ा गया, उनका निवारण क्यों नहीं हुआ?


कि कल को कोई और हादसा ऐसा हुआ तो हम क्या करेंगे?


कि भोपाल में मुआबजे का बँटवारा क्या ठीक ढंग से हो पाया?

ऐसे सैकड़ों सवाल हैं, पर आज सारे सवाल बेमानी है। हम सब आपत्तियाँ ठीक उठाते हैं, पर गलत समय से। 1996 में जस्टिस अहमदी ने फैसला किया। 1984 में वॉरेन एंडरसन बचकर अमेरिका गए। हम क्या कर रहे थे? 1996 में तो इलेक्ट्रॉनिक मीडिया आ गया था। फिर यूनियन कार्बाइड के भारतीय प्रतिनिधि तो देश में ही थे। जून 2010 में अदालती फैसला आने के पहले हम कहाँ थे? हमने क्या किया? 


आसानी से समझ में आता है कि अमेरिका का दबाव था तो किसी एक व्यक्ति पर नहीं था। और हमारी व्यवस्था किसी एक व्यक्ति के कहने पर चल सकती है तो फिर किसी से शिकायत क्यों? आज भी हर राज्य में मुख्यमंत्री सरकारी अफसरों से वह करा रहे हैं, जो वे चाहते हैं। राजनीति में अपराधियों की  खुलेआम आमदरफ्त है। भोपाल में मुआवजे को लेकर कई प्रकार के स्वार्थ समूह बन गए हैं। एक विवाद के बाद दूसरा। शायद भोपाल हादसे की जगह कल-परसों कोई नई बात सामने आएगी तो हम इसे भूल जाएंगे। हमें उत्तेजित होने और शोर मचाने की जगह शांति से और सही मौके पर कार्रवाई करनी चाहिए। हाथी गुज़र जाने के बाद उसके पद चिह्नं पीटने से क्या फायदा? 

Bhopal Gas Tragedy : Why don't they talk to arjun, swaraj and moti?

Stop quote and press conference journalism.

barring few, no newspaper felt need to talk to arjun, swaraj and moti. Is it better journalism? Is it even journalism? Where are the plans of editor in chiefs, group editors, national editors, executive editors of big newspapers? Everybody is doing same thing! 

If somebody could have accessed arjun, swaraj and moti and just asked them to narrate the memory of the accident, it would have been a great story!

Editors/journos need to be ideating, innovating and this should reflect in their journals. 

AND HINDUSTAN TIMES (New Delhi) AHEAD OF TIMES!

HT could not find this news front page worthy!

FIFA WORLD CUP : WHAT ARE WE GIVING TO OUR READERS

These are front pages of India's top english newspapers...

TOI gave a package on fifa world cup...but heading is very poor...will toi editors tell... what they want to communicate to their readers?

Same is the case with HT!

And Hindi newspapers are pathetic...

If one reads Hindustan's (India's number three newspaper readershipwise) masthead package, will find unconfirmed informations and filthy backgrounders and bogus design!

Bhaskar (India's number two newspaper) just put the info.

And number ONE Jagran....number one bogus meaningless headline!!!!

BIG QUESTION....

Is fifa world cup such a big news....editors were forced to sideline the big story of the day. Only Hindu and Bhaskar gave it proper weightage...

Even UK's newspapers did not give such enormous space on front page to fifa world cup....but our newspapers are so aggressive as if indians are still living in 20th century....

न तामझाम, न झाड़झंखाड़, तथ्य का कथ्य

यह ब्रिटेन का द इंडिपेंडेंट (25 मई 2010 का इश्यू) अखबार है। यह प्रजेंटेशन दिखाता है कि कैसे महत्वपूर्ण इश्यू के सार को सीधे पाठकों को बताया जा सकता है।

हमारे भारत में ऐसे संपादकों का अभाव लगता है जो जनमहत्व के मुद्दों को इतनी सरलता से पाठकों के सामने रख सकें और उन्हें सोचने पर मजबूर कर सकें।

हमें समझना पड़ेगा कि तामझाम वाले ग्राफिक नहीं चाहिए जो पाठक को उलझा कर रख देते हैं।

न चाहिए कास्मेटिक ले आउट डिजाइन।

न चाहिए लंबी-चौड़ी विद्वतापूर्ण कापी या टिप्पणी।

संपादक ऐसा चाहिए जैसा सूप सुभाय

सार-सार को गहि रहे थोथा देय उड़ाय 

हमारे देश के अखबार खोखला ड्रामा खड़ा करने की कोशिश करते हैं।

डिजाइन और लेआउट से पाठक को चमकृत करने की कोशिश करते हैं।

कंटेंट के नामपर कूड़ा-करकट जो भी मिलता है, बैकग्राउंडर और वैल्यूएडीशन के नाम पर परोसते रहते हैं।

लेकिन असली काम नहीं करते।

यहां दिया गया पहला पेज कितनी सरलता से सरकार की पोल खोल रहा है...न कोई गरिष्ठ शब्दावली, न विद्वान संपादक का गवेषणात्मक भाषण और न मुद्दे को उलझाने वाले झाड़झंखाड़।

हम पत्रकारों को समझना चाहिए कि हमारा काम सीधे-सरल-कम शब्दों में कहानी सुनाना है  न कि भारीभरकम डिजाइन व ग्राफिक नाम पर कूड़ाकरकट परोसना।

यह ज्यादा दिन तक नहीं चलने वाला।

Useful blog or web terminology

These are frequently used terms while blogging....you can also suggest additional terms to complete the list.... 

BLOG or WEB LOG A “blog” (short for “web log”) is defined by the free encyclopedia Wikipedia as “a user-generated web site where entries are made in journal style and displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Blog can also be used as a verb, meaning to maintain or add content to a blog.”

BLOGGER One who writes a blog.

BLOGOSPHERE The world of blogs on the web; refers to blogs and bloggers as a collective whole.

BLOGROLL A compilation of links to recommended blogs.

BLOGSTORM When a large amount of activity, information and opinion erupts around a particular subject or controversy in the blogosphere. It is sometimes called a blog swarm.

BROWSER Software programs that enable you to view web documents. They “translate” HTML-encoded files into the text, images, sounds and other features you see.

CITIZEN JOURNALISM Also known as “participatory journalism,” it is the act of citizens playing an active role in the process of collecting, reporting, analyzing and disseminating news and information. Citizen journalism usually involves empowering ordinary people. Local news written by residents of a community that had previously escaped notice of professionals is an example of citizen journalism.

COLLABORATIVE BLOG A blog usually focused on a single issue or subject on which multiple users enjoy posting permission. Also known as group blog.

COMMENTS Readers of blogs often can post comments to posts. Unless the blog owner chooses to delete them, other readers can read all comments posted. Other readers can post their comments after the first post creating an online conversation on a blog.

HTML Hypertext Markup Language. A standardized language of computer code, imbedded in “source” documents behind all web documents, containing the textual content, images, links to other documents (and possibly other applications such as sound or motion), and formatting instructions for display on the screen. Browsers are programmed to interpret HTML for display.

HYPERTEXT A feature built into HTML that allows a text area, image or other object to become a “link” that retrieves another computer file (another web page, image, sound file or other document) on the web.

LINK The URL (or web address) imbedded in another document, so that if you click on the highlighted text or image referring to the link, you retrieve the outside URL.

MOBLOG A blend of “mobile” and “blog.” A blog featuring posts sent mainly by mobile phone. They are often photoblogs.

PERMALINK A permanent link. The unique URL of a single post. Use this when you want to link to a post somewhere.

PHOTOBLOG A blog mostly containing photos, posted constantly and chronologically.

PODCAST Contraction of “iPod” and “broadcast” (but not for iPods only). Posting audio and video material on a blog and its RSS feed, for digital players.

RSS Rich Site Summary or Really Simple Syndication. A computer-language format that presents a summary of a web site for easy syndication. RSS feeds allow you to aggregate content from multiple news sources on your blog. With a news reader, you can download and read the feeds in one place.

SITE or WEB SITE This term is often used to mean “web page,” but there is supposed to be a difference. A web page is a single entity, one URL, one file that you might find on the web. A “site,” properly speaking, is a location or gathering or center for a bunch of related pages linked to from that site.

SPAM An abuse of electronic messaging systems that sends unsolicited, undesired bulk messages. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media, such as instant messaging span and spam in blogs.

TAGGING A term used to describe human indexing of material on the web, which in theory makes content more intuitively found and shared. Del.icio.us (pronounced “delicious”) is a popular tagging site.

TIMESTAMP Indicates the date and/or time content was added to a blog.

TRANSPARENCY Transparency implies openness and accountability. Media is transparent when there are many sources of information, much is known about the method of information delivery, and the funding of production is publicly available.

UPLOAD/DOWNLOAD Uploading and downloading are related terms used to describe the transfer of electronic data between computers. To upload is to send date from a local system to a remote system, such as a web site. To download is to receive data from a remote system.

URL Uniform Resource Locator, the global address of documents on the web. Also known as the address of a web site. Example: The URL for The New York Times on the web is nytimes.com.

USER-GENERATED CONTENT The web has evolved into a realm where people are not only consuming content, but also participating in creating content. The availability of online connectivity and simple content creation tools are putting media power in the hands of consumers. Blogs and other citizen journalism projects are examples of user-generated content.

VLOG A video blog. Content is streamed or downloaded for viewing on a computer, phone or media player.

WIKI (Pronounced “wee-kee” or “wick-ey.”) A web site or web page that allows the user to add content to the page or edit information already located on the web page. Wikipedia is a well-known online “collaborative” encyclopedia.

XML Extensible Markup Language. A computer metalanguage using tags (much like HTML) to define markup languages. It allows designers to create their own customized tags, enabling the definition, transmission and interpretation of data between applications.